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Acquisition funnels have a single objective. They generate leads for your subscriber list, allowing you to market to them in the future. When developing an acquisition funnel, you must ensure that you are attracting the correct type of leads. Considering this, your acquisition strategies should appeal to your target demographic. They must be relevant, interesting and beneficial to your target audience or you will waste time and money generating a list of leads that will never converter into sales.
Conversation funnels should begin with a low risk offer. Leads are frequently unfamiliar with your brand, products or service. Based on their opinion of the value of their email addresses, you must provide them with something of equal or more value. Do not anticipate leads to make a purchase right away. That is not what an acquisition funnel is about. Your goal is to collect as many relevant email addresses as possible to market to them and move them from the top of the funnel to the bottom of the funnel, where they will make a purchase and hopeful, become loyal customers and brand advocates.
Lead Magnets
Lead magnets are pieces of free content that you distribute to your target audience in return for their email addresses. Create eBooks, reports, checklists, info graphics, worksheets or tutorials and use them as lead magnets to get prospects to give you their email addresses in exchange for a free download of the content. If someone is interested in your lead magnet, you might presume they are interested in your industry and the items or services you provide. That indicates they are likely to progress through the boarder marketing fund over time. This is why building relevant lead magnets is curacao to the effeteness of your email marketing.
Live Webinars
Live webinars can be utilized to generate leads and nurture existing leads. Why are love webinars so beneficial? It is because attending a live webinar requires more commitment than downloading a free lead magnet. Subscribers sign up for a date to attend, which puts you and your organization in their inbox and calendar. You might succeed with live webinars for lead acquisition if you can deliver important content in a webinar that people are likely to want, even if they have never heard of your business before, It is all about value, therefore, ensure you webinar out performs the time commitment and perceived value of each lead’s personal information and email address.
