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This is easy and quick, it can just get expensive. But when you cash quickly, advertising is the way to go. For our business, we use Google ads for immediate sales. It works every time. The beauty of Google ads is that the visitor already has purchase intent abased on their search query. The more we focus on relent searches, the higher our ad conversions will be. If we are in pa pinch or launching a new product or we just want to maximize the amount of revenue we are bringing in, we will pay to generate traffic and direct it to an offer that converts. It is a reliable means of lead and immediate sales. Do not neglect running paid ads because it a clear winner. Just know that as soon as stop spending, the leads stop flowing.
To offset the short term expense of paying to get leads and the risk of being too beholden to someone else’s platform, we also create content to generate longer traffic. We have to be patient with this strategy as it take moths for content to rank and start attracting the right kind of customer. But since we have been consisting writing blog posts and filming videos for years,
Prong is relationships. This depends on the industry you in, of course, but my businesses basically operate in two completely different industries, one is weddings and the other is online marketing and both of those are incredibly relational industries. Whenever possible, I look to build relationships wroth my industry peers. Here is how this works with each our business.
