Assessing product potential

As an exporter, you need to focus on what your product does and identify which it need will satisfy in the foreign market. You also need to identify the strengths and weakness of your product in comparison to available competing products. Assessing its potential and developing an overall product strategy targeted toward your customer.

A product may be successful in the US, but that is to any guarantee that it will be just as successful I a foreign market. There may be no need for the product in the foreign county or the product may need to be modified.

Preparing a product for export rewires not just knowledge of the product but also an awareness of many unique characteristics of each of the different market you may be targeting. Cultural differences and locals customers may also rewire product modifications in areas such as branding, packaging and labeling. Awareness of and sensitivity to cultural differences are critical to the successful product introduction.

Different countries can have different product standards and you need to understand the need to conform if you want to do business internationally. US department of commerce national center for standards and citification information provides this information for nonagricultural produces visit its www.nist.gove/director/sco/ncsci/.