Be the guide not the guru

I have learn anything from the thousands of videos I have created for YouTube, it the people do not want to be lectured at by all knowing guru, they want to tag alone with a guide.

Ali is an absolute genus at this process. His videos which are almost always titled how I rather than how to follow him as he guides review through how the studies for medical school entrance exams or take notes on his IPad Pro or how the learned to type rally fast

When you position yourself as someone who is on a journey and document your process and your progress, you become reliable and that is what audiences long for. Some of my most popular video feature me failing often. It is fascinating that people want t see what is really going on, not the highlight reel we think they want.

If you think you do not have anything worth documenting you are probably wrong. Whether you have a desk job or some unique hobby, there is something about your process that others can learn from.