Be willing to fail

Be prepared to try and fail, to propose and be rejected, over and over. Failure, trial and error are absolutely essential to your ultimate success.

Be your own management consultant with any of your ideas and conclusions. Ask yourself the brutal questions that a consultant would ask you to help guide you in decision making.

Is there a market demand for this new product or service?

How big is the demand and at what price?

What changes would you have to make in your initial idea to make this a product or service attractive enough that people would want to buy it in sufficient quantities.

Is the demand for this new product idea large enough to justify developing this product rather than something else?

Is the market for this product idea concentrated enough so that you can reach potential customers with current marketing and sales channels?

Will customers pay enough for this product or service to enable your to earn a greater profit than you would with some other product or service?

If you are hard on yourself, life will be very easy on you. But if you insist on being easy on yourself, life will be very hard on you.