This Content Is Only For Subscribers
Your brand has a voice. It is the tone you use to communicate with your audience. And that voice is infused into your content and your interaction with your readers.
The words, tone and style you use in your content say a lot about your brand.
Your subscriber likely read a few of your blog posts or watch a couple of videos before opting in to your email list. And when they do, are they getting the dame brand experiences or do you sound like completely different person.
Most people clamp up when it comes to writing emails but an email is just like a blog post.
It is an expansion of your brand. So a consistent brand voice is essential.
It does not matter what niche your business is in. Most of our businesses exist to entertain, educate or inspire our readers and customers.
Identify the purpose of your business. Are you educating a reader about healthy eating?
Are you inspiring him/her to fix her money mindset?
Are you educating your reader about how he/she can travel the world on a shoestring budget?
This is where lots of people have hesitations about not being an expert. You do not need to be an expert. You do not need to have certification or be blogging for an insanely long period of time. You do not need to earn six figures or be an author as well.
If you are a travel blogger, you could ask them what region or country they want to conquer next and what their biggest hurdles are with traveling.
If your business is about organic living, you could ask them what questions they have about shopping or organic food.
A welcome email is a conversation. You want them to think about things and look forward to seeing your name in their inbox. This works best when you have a nurture sequence that follows your welcome email.
Likewise, think carefully about the links you place in your welcome email. Which social platforms are most important to you? Where do you want them to follow you? What do you want them to do?
Choose your links accordingly so that the reader takes the action that you want them to take.
