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One you have a picture of how you want your life to be and you come to the realization that it more than just things to have and things to do, once you realize that what you and I really want is to have the room, the openness, to expand, to be more, to be more of ourselves, whatever that means and to find out what the means is what is more important to us, once you are that, you can then turn to the development of your strategic objective.
Your strategic objective is a very clear statement of what your business has to ultimately do for you to achieve your primary aim.
It is the vision of the finished product that is and will be your business.
In this context, your business is a means rather than an end, a vehicle to enrich your life rather than one that drains the life you have.
Your strategic objective is not a business plan. It is a product of your life plan. Your life plan shapes your life and the business that is to serve it. Your business strategy and plan provide the structure within which your business is intended to operate over time to fulfill your life plan. Your business strategy and plan are a way of communicating to anyone you must communicate to the direction your business if going, whom it intends to get there and the specific benchmarks it will need to hit in order for the strategy and pan to work.
Your business strategy and plan are also useful for marketing your business to those who are important to you.
But unless your business strategy and plan can be reduced to a set of simple and clearly stated standards, it will of more to confuse you than to help.
Your strategic objective is just such a list of standards.
It is a tool for measuring your progress toward a specific end.
It is designed for implantation, not for rationalization.
It is a temple for your business, to make certain that the time you invest in it produces exactly what you want from it.
