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To find a product or service, begin with yourself. Do you like it? Would you use it? Would you sell it to your mother or your best friend? Do you feel that he product so good for others that you are prepared to dell it for 10 or 20 years?
Think like a customer. Would a customer like it? Would a customer buy it? Would a customer buy it from your rather an buying it form a competitor? Why or why not?
Wal-Mart has become the most successful retailing operation in the world. One of the reasons for this is because every buyer for Wal-Mart stores sees himself or herself as working directly for the customer. His or her job is to negotiate the prices down and the quality up for the products that Wal-Mart stores will carry. Every buyer feels engaged in noble quest to get Wal-Mart customers the very best for the very least.
Even if you are already n business, it is important for you to remember that 80 percent of the prices and services you are selling today will be obsolete and off the market within five years. In addition, most of what people will be consuming if five fears does not even exist today. Research, development and introduction of new products and services are vital to your success.
