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You now have more than a bare bones framework to put in place an email marketing strategy for your business.
Rather than fit from week to week what to write about and winging it, imagine crating an email strategy that enables you to take the weekend off and still see your list grow, rake in testimonials and make sales.
Imagine having endless content ideas.
Imagine creating an opt in offer with all the right ingredients that has readers clamoring to get their hands on it.
Imagine sending emails with confidence knowing exactly the impact that particular email will have on your subscribers.
Thant is the power of an email marketing strategy.
But it is easy to get sucked into an endless cycle of planning rather than shipping. You can conceptualize and open for an endless number of sequences and lead magnets without finishing any of them. That is one of the biggest struggles.
You cannot have every single automation or system. You cannot have multiple sequences set up at once for each of your lead magnets if you have never created a sequence before. Take incremental steps every single day.
As your list grows over time and as you build your brand and stake claim to your expertise, you will attract more people who go on to buy from you. But it is important to remember that email is not a medium you use only to sell.
Email is also a content marketing tool you use to be top of mind and build trust with your audience. You can read several books, blogs, and emails that they say you have to be consistent with email marketing. But if you do not believe in it. It will never become a part of your business and content marketing strategy.
Turning subscribers into brand advocates takes time.
You have to stand out in that busy inbox. You have to fight to get noticed. You have to show them you care. You have to earn their trust.
But it is well worth the effort because you are nurturing your own marketing team, people who will show up for your brand when you need them to.
I hope you give your business a simple email marketing strategy and a chance to build an audience that is addicted to your zone of genius.
