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In the time it will for you to read this sentence, the content on blog, Twitter and YouTube will have reached an extra 5,000 people for free. That is wild, amazing and doable for you, too. A good post or video works while you sleep without any additional cost.
The internet gives anyone the chance to have the same broadcasting power as a massive media brand.
Tale Ali Abdaal. In 2017 he was a Cambridge University medical student who thought he did try his hand at YouTube.
His videos included things like tips on studying and memorization for the BMAT. This is the British medical school entrance exam, the Biomedical Admissions Test.
He made videos about how to take section 1 of the exam and the about how to take section 2. Later he showed how to prep for the med school interview. And his audience grew because there was a very specific group of people who were desperate for Ails expertise on a very specify problem they faced.
Ali uses what I called the content circle framework. The basic idea is to start with specific topics for a tiny circle to build raving fans then slowly expand your circle to build raving fans, then slowly expand you circle of content to influence larger groups of people.
Core Circle; Start with a very narrow audience. All started with the medical school exams for British people. Your niche within a niche can be the most obscure thing imaginable as long as it makes you and your audience passionate.
Medium Circle: As you move bigger, your content should overlap somewhat with what concerns your Core Circle but it should appear; to a broader audience. Ali started taking about studying and productivity in general, since that is required for all students.
Large Circle: Here you go for the largest audience possible that is still related. Some of Ali’s most watched videos fame or the latest Apple product which he uses to increase productivity. All the circles should still include your core audience but keep expanding your circle of influence.
