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Customers do not care about your ideas, they care about whether you can solve their problem. And you should not build your idea into a business if you do not know with 100 percent certainty that it is a solution your customers will pay for.
I was so certain of my brilliant idea that I went ahead and built it. However great it was, they did not need it right away and started ghosting me.
That is why, when it comes to generating business ideas, customers come first. Before the product or service. Even before the idea. To build a business, you need someone to sell to.
Steve Jobs said, you have to start with the customer experience and work backwards.
Jeff Bezos, too, insists everyone at Amazon use a customer first approach to generate ides and decide which to develop. Leaders start with the customer and work backwards.
Working backwards prioritizes access to a group of customers and focuses on an aspect of a customer’s life that does not work.
If you do it this way, y9ur are assured of nailing the three.
Who you are selling to.
What problem you are solving.
Where they are.
Your goals is the customer first approach, to narrow in on three markets that you will target, to use your knowledge and experience of these market to generate lots of ides and then to those the three you think are the most likely to succeed.
