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As you choose your niche, decide what you would like to write about it. The odds are you will write dozens of blog posts or social media articles on whatever your niche might be. Try to come with a decent variety of topics relating to your niches before you start. If you plan on working with a marketing campaign involving gardening, then you might consider writing articles about types of soil, aeration, preparing a garden bed for winter, weeding and anything else relating to gardens.
The key is to come up with various good ideas relating to your niche. Think about what you can do and see if you could run a blog or website for months on end with new stores regularly pasted. On a related note, take a look at whether new developments in your niche might be happening. This could be worthwhile if you are in the health sector as they are always discoveries and health advice to be written about. The tech sector is also popular as many new items are always being developed in today’s tech world.