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What you are selling the product or service is your surfboard. The market is the wave and the wave is that matters most.
Even if you are a great surfer with an amazing board, you will still fail if you do not have a good wave to ride.
A tidal wave would be idea but nay good big wave is just fine. Do not think that finding a great wave means you have to be in Hot New Tech. You can find awesome waves everywhere. If you are in the midst of a big undeserved lawn care market then landscaping is a Big Wave Business.
After getting fired from his customer services job at AT&T, Robert noticed the frenzy created by every new IPhone release. So he put an ad on Craigslist to validate whether anyone would pay of him to wait in line. When he was paid $325 for his first fifteen his first fifteen stint, he knew he had a wave.
Today his business Same Ole Line employs thirty, charging a $50 minimum up to two hours and $25 for each additional hours to wait in line for everything from hot new sneakers to the DMV to the newest iPhone release and Robert himself takes home $80,000 a year.
There are countless waves you can ride that have nothing to do with tech. Codie has gained over 1 million followers on social media because she teaches people how to own and operate bring business like vending machines and RV rentals.
A good wave is not about being cool, it is about having customers. What I am saying here is that your job is not to create demand for something that seems exciting, it is to find existing demand and satisfy it.
You can have the absolute best idea in the work or something that seems like it and end up not selling one single thing if there is not demand.
You do not want to be convincing people that they need your product. You do not want to be begging them to buy. What you want when you are opening a taco restaurant is a starving crowd.
