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When novice entrepreneurs search for opportunities, they too often look beyond their zone of influence. They think the action is happening somewhere else, in some other location or industry. But seasoned entrepreneurs almost always find and create opportunities within the context of who they are, what they know and especially who they know.
The biggest companies in the world even the virtual apps now worth billions, started through personal networks and real human connections.
In the beginning, founder should reach out to their friends, their former colleagues, and their communities.
You may think your business is unique but trust me, it is not. Every successful business can start this way.
For example, a person loves his dogs and wanted healthier snacks for them. He started taking her homemade organic dog treats to her local dog park. He would sell out every time. A year later he now has a store called the Barbery.
Before you even think about picking a business idea, make sure you have easy access to the people you want to help. An easy way to do this is to think about where you have easy to a targeted group of people whom you really want to help.
The better you understand your target group, the better you can speak to them. The more specifically you can speak to their problem, the better and easier you can sell.
A conversation to determine how your solution can best fix. Business creation should always be a conversation.
Nearly every impulse we have is to be tight with our ideas by doing more research, going off alone to build the perfect product, anything and everything to avoid the comfort of asking for money. This is the validation short cut. You have to learn to fight through this impulse would not be easy, but it will be worth it.
