This Content Is Only For Subscribers
Nurturing funnels are used to maintain the proper people in your overall marketing funnel over time and actively lead them to the bottom, where they compete a purchase. Not everyone on you r email marking list is ready to buy when you sign them up. Depending on the sort of business, people’s demands and customers locations on the buyer journey, moving them form prospect to conversation could take days, weeks or months. That is why nurturing your leads via email marketing is critical.
Lead nurturing email marketing funnels also assist you in keeping essential people from falling out of your funnel and removing leads who will never reached the bottom to make a transaction. You do not want to waste time or money promoting your company to prospects who will never become paying clients. Instead, you should invest your time and money in nurturing leads with whom you can form relationship so that when the time comes to make a purchase they select your firm.
Welcome
When someone subscribes to your list, send them a welcome nurturing communications funnel. The first message merely greets them. The second section contains connections to other information on your website or blog and the third describes what you do and offer.
Trial period
Provide a free trial on your website to give prospective leads a better understanding of your products’ performance. Once someone signs up for the tree trail, send a -series of email messages to check in on how the trail is going, offer tips on how to use your product, provide sources for answers to questions and final, inform recipients that the free trial is coming to an end and how to make a purchase to continue using your product.
Anniversary Funnel
Send your anniversary nurturing funnel on the anniversary date when someone joined your list, made a special purchase or completed another significant action. The first communication expresses gratitude for those earlier action. The second message remind them of some of the benefits they receive from their relationship with you and the third message includes links to products that have been chosen specifically for them based on their previous purchases and actions.
Survey
People enjoy giving their ideas, so they are more likely to reply to surveys sent to them if they are relevant and take little time to complete. Providing a survey to your subscribers is a terrific method to re-engage them, ensuring you are providing them with the most valuable content and letting them know their opinions matter to you.
Top of mind
Sending useful content is an excellent approach to maintaining your brand in the minds of your flowers. This is especially significant if your sale cycle is extended or your sell seasonal products. A top of mind funnel as a series of communications sent at specified periods of the year or when subscriber perform specific actions, such as visiting a page on your website or clicking a link in your email newsletter.
Each message contains a quick tip, a how to article or other piece of content that can assist them in resolving a problem relating to your product or service. The final message advertises goods or services.
Unsubscribe
What happens when someone subscribers from your mailing list? Do you let them go or try to maintain them by sending message through an unsubscribe nurturing funnel? Before allowing anyone to unsubscribe from your list, try to keep them. Send them a note asking where they are sure they want to unsubscribe. Give them reasons why they should not, if your email marketing service provider permits it, allow them to unsubscribe from specific types of mailings.
Webinars
Webinars can be used to obtain leads but they may also be used to transfer people form the top of the funnel to the middle and even from the middle to the bottom. For example, after collecting leads with a certain lead magnet, you could host a webinar that explains the next logical step consumers should take after reading, seeing or using the lad magnet. This style of webinar pushes people to the center of the funnel. You could offer a discount to your connected service or product to shift them to the bottom of the funnel. The messaging in your webinar funnel will differ based on how you use it to move visitors through your overall marking funnel.
Subscriber retention
Some people on your subscriber list will eventually quit opening your emails. It makes little sense to keep sending email to people who are uninterested in your products and services. As a result, it is critical to identify unengaged contact and attempt to re-engaged them. Create a subscriber re-engagement nurturing funnel in which you indicate they you have not heard from subscribers in a long time and remind them of the fantastic content you have been sharing. Next, ask them if they still want to receive communications from you. If this the case, must click a link to remain subscribed. This is the most straightforward method for terming who wants to stay involved with you brand.
