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Email marketing like any other marketing method accessible to connect your company with consumers, has advantages and disadvantages. Before you invest in an email marketing application, you should understand what you are getting into. Email marketing is one of the most cost effective ways to promote your products and services.
Affordability
Suppose you or an existing team member can manage your email marketing programs and learn how to utilize your preferred email marketing tool. In that case, it is a very cost effective approach to communicate with many people who have expressed an interest in your products or services.
Email marketing service providers often charge cheap monthly fees for their software. They may charge y9u based on the number of people on your list, the quantity of message you send each month or a combination of the two. Some companies for example, have options that allow you to send messages to a limited list for free or for less than $10 per month. So keep in mind that the price typically begins low and rises as you add more subscriber to your list or send a bigger volume of communications.
Measurability
Most email marketing systems provide you with a wealth of information about your subscriber and their behavior. You can, for example, instantly learn who assessed your email messages and clicked the lists in your messages. Using this data, you may test various aspects of your mail campaigns such as subject lines, delivery time and more. When you build up email automations sequences, you can even track where customers dropped out of your marketing funnel and develop new strategies to keep them in the funnel and move them through it to conversation
Time saving
You may save significant time daily if you set up your email marketing tool, develop some email automations sequences and integrate your email marketing with your website, Google Analytics and other marketing programs. Instead of manually sending thank you notes, confirmations, and offers and so on, you can set everything up ahead of time, turn it on and let it run on its own.
