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The most commonly used option for compensation is pay per lead or PPL. This is where you are paid for each lead that you bring to a site. In other words, your pay depends on the number of customers you direct or someone’s website. For instance, you might try to get someone to go on a website to buy a new tech product. When someone clicks on a link to the site that sells such products and buys something, you will be paid provided the person in question completes the sale.
This model is typically used by service oriented businesses. An online service provider is great example of this. You might promote an ISP on your affiliate marketing website and the get paid for each lead that you produce. This works when people click on the links on your site that direct them to a service site and then purchase contracts to use particular services. The compensation is typically fixed. For instance, if you refer people to an ISP that offers online access at $29.95 per month, then you could get a commission of $10 per month or even more. The total would vary according to the size and cost of the contract.
Some merchants may also offer significant deals where you will get further commissions if someone renews a contract. In this example, you might get an additional commission from prior referral if that person renews a contact. You could continue to be paid provided that a referral remains a customer of the program.
