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What are you good? To get someone to pay you money, you have to provide value. The first step in the process then is to figure out what your inherent advance are. What is it that you are excellent at? Want do you know more about than most people? And how can you provide a product that someone is willing to pay for? What can you teach someone that will improve their life?
Most people get hung up on this step because they do not believe they are an expert in any given topic. But that is the wrong mindset. If u have extensive experience in a specify topic, you will understand the common problems people face in that same area. And with this knowledge, you can sell a solution whether that be a physical product, service or something else.
You can also sell your knowledge. As long as you know significantly more than the person you are teaching or providing value to then your level of knowledge is sufficient. You just need to be expert enough to get it done. For example, I do not pretend to know everything about selling online and I am sure there are nine figure ecommerce business owners out there who know more than I do but my strength is that I am a good communicator.
I know a lot more than the average person about these things and could provide tremendous value on these topics for most people. And this is all an expert really is, someone who knows more than most people about a given topic. You do not have to know everything, you just need to know enough to help someone else. Sometimes, when figuring out which problem you want to solve, it helps to think about the problems you have already experience in your daily life.