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Great generals plan to win every battle but they prepare for defeat if it occurs. They set aside reserves of men and ammunition. They develop a contingency or fallback plan. They know that an orderly retreat is better than a complete rout.
Only take calculated risk, risks that you can bounce back from if they fail completely.
Hope is not a strategy, it is formula for disaster. In business, the new product idea of build it and they will come is almost a surefire recipe of failure.
Take action on your idea. Move fast. Develop a sense of urgency. Do something. Do anything. But get on with it, as quickly as possible.
A good plan violet executed now is better than a perfect plan next week.
Apply this systematic method of problem solving to each problem or obstacle your business faces, disciplining yourself to follow the recipe for superior thinking. You will be happily surprised at the result.
