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Remember that email marketing constantly change their tools, so do your homework before purchasing to verify you are getting the most up to date information and pricing. Your objectives heavily influence the technology you use for your email marketing expenditure. Do you simply want to collect email addresses and send everyone the same monthly newsletter? In the future, would you like to deliver communications based on the particular habits of your subscribers? Do you want to give our free eBooks or checklists in exchange for email addresses and automatically send them a link to that free content after they file out a form on your website?
Your responses to these questions will influence your chosen email marketing tool. For example, if you are merely want to send the same monthly newsletter to everyone on your list and have no ambitions to use more sophisticated email marketing strategies to build your business, MailChimp would most likely suffice. However, suppose you want to send highly targeted messages based on y9our subscribers’ interactions with your messages, your website and other factors. In that case, you will needed to use a different solution such as ActiveCsmpaign or ConvertKit.
As a result, sit down and write down your short and long term email marketing goals. While moving from on ESP to another is possible, it is a time consuming and rarely perfect process. You do not have to invest in the most advanced and expensive email marketing tool right now but you should choose one that will fulfill your demands in the near future.
For example, you may want to send the same weekly message to your complete list now but you may wish to divide your list into smaller groups with comparable qualities in the future. A health coach may want to send a different email to those who want to control their diabetes. The coach may even launch new products or services tailored to each of those demographics and send promotional offers to persuade them to buy. Suppose the health coach’s current email marketing solution does not provide appropriate segmentation options. In that case, the coach must switch to a new platform to pursue their marketing and business growth goals.
When selecting an email marketing provider, there are five main elements to consider: content management, message design and setup, content and delivery, email management and account administration and support.
