Generating traffic

Now that we understand the importance of systems, let us apply these lessons to generating leads for business. Thus far, we have been taking about doing marketing and sales annually, going out and finding people in online forums and places where you can figure out what they want and sell it to them. This only works or so long. After a while, you need to start thinking smarter not harder. The more you can get customers constantly and automatically coming to you, the better.

Every business needs traffic, people walking past your shop, costing your website, checking out what you sell. This the lifeblood of all growth. Without a steady flow of leads, your business will die. And if you constantly have to be chasing new products, you will eventually run out energy. The smart way to get and retain more customer is through a process called lifecycle marketing, which is the process of engaging with your customers along multiple touch points to rung them into lifelong customers.

With lifecycle marketing, you mange commutation with your customer throughout their entire experience of interacting with your business. From discover to interest, to first purchase, to repeat purchases and brad loyalty, you are watching it all. You can use content or ads to attract the customer, then use email and regarding to continue exposing them to your brand until they make their first purchase. After that, you keep the lines of communication open with your active customers to get them to buy from you forever or for as long as they find value in what you are offering.