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The most important elements in business are facts. Get the real facts, not the obvious facts or assumed facts or hoped for facts. Get the real facts. Facts do not lie.
One of the most important words in business today is validation. Never assume. When you get a good idea, immediately take action to validate it, to gather proof that is really as good as you think it is.
Make a list of all the information you have about the product or service and all the information you will need to make the right decision.
Talk to other people. Seek advice and input from others who have been in the same situation.
Hire an expert. One person who specialized in a particular area can save you a fortune in lost time and money.
Do a Google search? Put in the key words associated with your question, problem or idea and see what pops up? Very often, this ground has already been thoroughly plowed by someone else.
Ask everyone in your business who might have some knowledge about this subject to share his or her opinions and idea. One thought or observation can change your perspective completely.
