This Content Is Only For Subscribers
Find three customer in forty eight hours who will give you money for your idea.
Success means moving quickly and spending no money. And that what makes the Golden rule of validation so effective. Here is why it works so well.
You are allowed only forty eight hours: Limitations breed creativity. Having a right time limit will cut off the doubting entrepreneur inside you and force you to iterate fast and be creative until you find something that works.
Get your first three customers: Y9uf first customer is a friend, the second customer is someone in your family but your third customer is hard. You think this is easy? Then three customers. Don not worry about building a business, we are only validating your idea. And it is this hard now, it will only get harder.
Collect money up front: The promise of payment is not validation. This is polite rejection. Getting customers to hand over their dollars make it real. But you need to get real money from real people. Services like PayPal, Stripe, Cash App, it is easy these days.
The pint is, if you can get someone to give you money quickly just by describing a product or solution, you are good. You are not trying to invent demand, you are trying to see how excited people are about what you are helping them with.
