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You can construct hinderers and dozens of email marketing funnel campaigns to drive consumers through your total marketing funnel. In fact, the only limitation is your imagination. On the other hand, all email marketing gunnels fall into one of three categories: acquire, nature or convert.
Your objectives determine the type of email marking funnel you construct. Is your list short? Do you need more leads at the top of your marketing funnel? If that is the case, you will require an acquisition funnel. Do you need to keep leads engaged in the middle of the marketing funnel so they can progress to the bottom? Then, you will rewire a nurturing funnel. Have you found clients at the bottom of the marketing funnel and only need a little shove to buy? The solution is a conversion funnel. As a result, you must determine where you audience is in the marketing funnel, your goals and what type of email funnel you need to develop for each group.