How to select Market for Export

Market selection process requires a broad range of information depending upon the products or services to be exported, which includes:

• The demand for product/service.
• The size of the potential audience.
• Whether the target audience can affords product.
• What the regulatory issues are that impact on exports of product.
• Ease of access to this market – proximity/freight.
• Are there appropriate distribution channels for product/service?
• The environment for doing business – language, culture, politics etc.
• Is it financially viable to export to selected market?
• You can gather much of the first step information yourself from a variety of sources at little or no cost. Sources of information include:
• Talking to colleagues and other exporters.
• Trade and Enterprise – web site, publications, call centre.
• The library.

üThe Internet