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The most obvious form of reliable, immediate graphic garneting is though pad advertising. In most industries, advertising is how you get new customer is the door quickly. It costs money and take time to learn but if you know what you are doing, kit works.
When first stating a business. I will spend some time and money learning to advertise on a new platform. Each one is different and what works best in one place do not necessarily convert to the next. If the product has search intent. Google tends to work well as an ad platform. For products that are innovative or many rewire explanation. Facebook and Instagram tend to work better. Depending on what you are selling, you may want to experiment with low cost ads on a number of platforms have advertising options as well that may worth trying out. Plug in directly to a source of leads that when property vetted and qualified will lead to sales.
The issue with paid advertising is that it is someone else’s platform you do not own it, so you have to pay for access. You also need to make sure that the price you pay to get the lead is less than what the lead is worth. So if I am paying for example a dollar for a lead and on average it takes me ten leads to get one new customer then to recoup my advertising costs, I need to sell at least a $10 product if I want to break even.
Of course you can try to play the long game and be willing to acquire customers who have a high life time value but without sufficient capital this strategy will bankrupt you. So in general you want the traffic you generate from ads to pay for the cost of the ads at least when starting out. Really though the goal of an ad is to introduce people to your ecosystem and stat developing a relationship with new leads and prospects so that you can keep selling them stuff for a long time.
But once they refer business to you, the sales come almost immediately. You do not need to slowly build trust with this form of lead. It comes automatically whenever the influencer mentions you or your brand.
When you partner with people who have large audiences and are willing to share your work with their followers, you can get quick sales. If a celebrity or industry leader endorses your work, it means instant trust. You do not have to convince people to buy your product, they are already to be sold because of how much they trust the person endorsing it. These relationships are key in making a big splash in your niche.
For most companies, influencers are a source of immediate traffic and sales. However, the right way to do influencer marketing is to build a relationship were the influencer promotes the product on their own.
Other ways to acquire new customers include running online giveaways where you offer a piece of your product for free to get people on your email lost so that you can contact them and sell them something.
