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How would you double your business if you could not get any new customers?
This will help you think of ways you can over delivery to your current customer. Because the biggest growth lever in business is customer retention and referrals. If you are just starting out, every referral can literally double your business.
When I started growing my YouTube channel, I personally replied to every YouTube comment. This made the audience feel special and connected to me. That level of customer service and attention to detail is how we were able to grow so fast.
Here is an email from one of the first customers.
Hey,
Thank you so much for buying. We are going to enable your pro account today and email you.
I wanted to ask you a few questions if you have two minutes.
What made you untested in buying?
What other websites/services would you want big discounts on?
The other key is to keep over delivering and make your current consumers as happy as possible. The benefits of this are twofold.
Happy customers will refer your business to their friends. Happy customers are more likely to spend more cash and buy your new products or services.
The longer you retain customer, the more opportunity you have to earn more revenue from them.
As well, every step of the way you can get feedback to make your product or service even better. Ask your customers this, what is one thing we can do today that will make you twice as happy with us?
