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Only 2 percent of customers will buy on their first visit. You have to contact your customer regularly so that when they are ready to buy, they think about your store and purchase whatever product or service you are offering at the time. You cannot assume they know what you do or that they will remember you weeks or months from now. You have to stay top of mind without being annoying. We do this through smart automations that keep us in touch with our customers without having to think about it ever. Our pre purchase sequence is a series of emails sent roughly three days apart that is designed to introduce our brand to cold customers and emphasize our unique value propositions. Here is a hypothetical five email sequence value propositions. Here is a hypothetical five email sequence we use that you can copy and apply to your own business.
Email #1: Welcome and thank them for joining your list. Provide the lead magnet you’re promised at sigh up.
Email #2: Share your brand story and unique value proportion. Tell the potential customer why they should buy from you.
Email #3: Provide product recommendations and steer the customer toward your nest selling products and services. Explain the value you provide and tell them exactly what to buy, eliminating any potential ambiguity or confusion.
Email #4: Provide social proof in the form of customer reviews, press mentions and endorsements. Once again, emphasize popular products s that they know other people are buying from you and raving about it. This will make the lead feel more comfortable buying from you therefore increasing their trust in you.
Email #5: Invite them to join your community. Encourage them to follow you on social media and tell them to participate in any communities you might have.
