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A person, his first successful idea out of his day job at a local Apple store, where he taught body baby boomers and little old ladies how to use computers. Every day, his customer would ask him, can I just take you home with me?
He thought the little old ladies were making a pass at him until he realized what they really wanted, in home technology training.
John was always helping friends and family with their technology, so to validate his in home tech training idea, he asked them for referrals and had three paying customers within a week.
He made a profit with his first client doing the work manually and still has not spend a dime on his business outside of mileage. His only equipment is a phone and his personal email address.
Today, his technology consulting business is doing $10,000 a month.
Let take a closer look at the scripts to use and conversations John had.
Validation is a conversation. Not a sale pitch but a chat to learn about the customer, see if you can help them and if they will actually pay you.
For this reason with your dream, I really recommend you turn and ask not an exploratory conversation, to allow for more learning.
These people really know you and they will be happy to give you time, so use it to extract what most excites them about your product or not so you can tweak it.
These people really know you and they will be happy to give you time, so use it to extract what most excites them about your product or not so you can tweak it.
The process to validate y9our solution with your dream can be broken down to a three part framework.
- Listen B. Options C. Transition.
First listen. In this listen step, your job is to get customers taking about their problem.
Here are three questions that will help you in this process
What is the most frustrating thing about what is currently going on”
How would having X make your life better?
What do you think that X should cost?
Ii is crucial to really listen and write done their problems because you are looking for the pain they are feeling and how valuable it would be for them to give your money.
The bigger the pain, the bigger the opportunity. Next, options. Now that you have uncovered the problem, it is time to suggest to options that can solve their problems and what they pay for it.
