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Today, I get a lot of fulfillment out of delivering a quality product to people who need it for one of the most important days of their life. Passion, in my experience, is not a good driver of entrepreneurship. What excites you will come and go, as do opportunities. But a clear purpose behind what you are doing will help you whether all kinds of storms. So, do not listen to someone who tells you that you need passion to go into business. It is not true. I have seen too many entrepreneur fail following that formula, hyper fixated on passion while neglecting what matter most, a clear goal. Everything follows that.
So what kind of goal should you have when starting a business? You need an endgame. If making lots of money is your primary focus, it will be easy to get carried away and have your business consume your life. You have to decide from the start what you want and so one can tell you what you should be. Otherwise, you will get distracted with all kinds of shiny objects.
A funny thing happened through. As we started growing. I became excited each time a customer entered our store. I would stalk their every move. I would obsess over their clicks, spending countless hours starting at the tacking software for the business. I was fascinated by the analytics and metrics, everything involved in evaluating our performance. It became an obsession for me. Instead of falling in love with the products, I fell in love with process. Each day, I was amazed by how many people from all over the country were just like it.
Chasing this goal unlocked all kinds of surprising passions. Of course, it helped that the money stared rolling in and I could see the fruits of our labor. The results only further motivated me. I kept learning, finding more ways to optimize the business. Google analytics become a became a fixture on my desktop, twenty four hours a day, seven days a week I was doing. It turns out that you do not need to do what you love in order to love what you do. That is simply a matter of perspective. It did not really matter what we sold, I was interested in our products because it bought us closer to our ultimate object freedom.
I started studying customer behavior and why certain product were more appealing than other. As a byproduct of improving our sales. I learned a lot about textile industry. Not only did I become an expert in our own products but I analyzed our competitors and kept up to date with various trend in the textile world.
