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With the release of the iPad and the ability of readers to download eBooks quickly and inexpensively, the entire book market changed. Within a year, Borders, one of the largest book retailers in the world, had gone bankrupt and shut down its six hundreds stores. This is happening to companies in almost every industry. Because they failed to adapt their business model to the new market situation driven but the onslaught of information, technology and coopetition, long established companies quickly disapproved into the pages of business history.
Your personal business model, the way you have organized your life and career, may be partially or completely obsolete as well. And if it is not obsolete today, it will definitely be at some time in the future.
Businesses get into trouble when customer tastes and demands change. Individuals have problems, in their careers when employer requirements, in terms of specialized talents, skills and abilities, change as well. To survive and thrive today, you must be on the cutting edge, as an individual or an organization, of the changes taking place around you.
