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It never occurs to them that they can become wealthy. Because of their upbringing and early conditioning, perhaps coming from a home where no one had ever been wealthy and association with poor people, they never thought that they too could become wealthy, just as millions of others have done before them.
Many people with, hope, dream and fantasize about how their lives would be different if they had a lot of money. They admire and envy people around them who are doing better than they are. They worry about money all the time.
But they never make a firm, do or die decision to become wealthy. As a result, they never even take the first step. They do not learn wealth creation techniques. They do not upgrade their knowledge and skills so that they become more valuable at their work. They make excuses and rationalize their situations by saying the success is simply a matter of luck and they did not get any.
If it does occur to them and they decide to become wealthy, they never get started. They procrastinate. They move to that wonderful fantasy place called someday I will.
One of the great secrets of success is for you to vote yourself of the island. Stop making excuses and start marking progress.