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Wherever you see a business in trouble, you will find a weakness. First, the people in the company are neutral or even negative to the products and services they sell. As a result, they do not really care that much for their customers. They are simply going through the motion each day with no passion for the importance or goodness of what they do.
The second reason that companies fall is because their product offering is not good enough. It is a me too product. There are lots of completive product that are equal to or even better at the same or even lower price. For this reason, it is always hard to sell and to get repeat business.
One rule for business success is that you should only offer a product or service or enter into a market, where you feel that you can be the best sometime in the future. You should continually ask, how can we be the best at what we do?
Third, when a business gets into trouble, it is often because tis profits are too low. In most cases, it is selling a product or service at such at low price that the company can barely survive. The need to sell at low price can be the result of poor quality, poor marketing, intense competition, low demand or better alternatives.
