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Perhaps the most common advice given by wealthy people is, do not lose money. In business and in life, your goal, too, must be too not lose money. In warfare, it is often the general who makes the fewest mistakes who wins the battle. In life, it is often the individual who makes the fewest financial mistakes who leads his or her company or division to high levels of profitability. The more information you gather before you make a direction, the more likely it is that you will make the right decision that leads to the success you desire.
You achieve this goal by taking the time to become fully informed before you make an irrevocable decision in the first place.