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It is much easier to sell something when people already want it. There are 3 billion Google searches every day, giving you a direct line to customers’ thoughts and needs.
To access these thoughts, you will want to work backwards from a problem people want solved toward a solution they may be willing to pay for. Done right, this method id so effective that there are now search listening tools that make this even easier.
Try searching for certain questions:
How do I train my cat to use a toilet?
Best places to travel with a family?
Where can I rent a bike in New York?
Evaluate the most popular questions and see if you can create a product or service around throw requests. To figure out which questions are more likely to result in a successful business, ask yourself. Is the potential solution a vitamin?
I also use Reddit.com as a gold mine for business ideas. It is one of the largest message boards online.
You should now have list of ten ideas, if not many more. You can also use the business idea you asked a friend for.
Now you have got to pick the three best ideas from the ten plus you have come up. There never a perfect idea. Your idea will evolve over time, just as all businesses do.
So here is what you are going to do, take your list of ten plus ideas and eliminate he one that you are not excited about. If the top three ideas are screaming, your work is done.
If you cannot decide, choose the ones you believe will be easiest to implement and that you would be thrilled to spend money on. That is it.
Do not worry if you think your ideas suck or are too hard. The real value is learning to create, access and validate ideas.