This Content Is Only For Subscribers
If people like your stuff, they want more.
At the exact moment your customer is interacting with or just found your business, they are most excited about it. So that is when you want to funnel them into other experiences with you instead of letting them go. Because they want you.
So what does this mean?
This means that instead of waiting for a week or more after they subscribe to send them their first email, you set up auto responder and hit them up right away. And better yet sent them your best stuff so you know they will have a great experience when they are dining at the email restaurant of you.
An auto responder is a tool that aromatically sends an email or a sequence of emails to specific behavior, in this case, to your new subscriber when they sign up for your business’s newsletter and news at your landing page.
Think of it as a personal assistant who works more or less for free twenty four hours a day.
Every email provider has an auto responder. Again I recommend sendfaox.com but you can use mialchimp.com or ceverkit.com as well.
Connection email:
Subject: Connect with me on Linkedin
Dear John
Send me a connection request on LinkedIn to help share our relationships, see behind the scenes thought on marketing, startups and more.
Regarding
Nick
First, the welcome email is just what it says it is, a big bear hug of a welcome telling your new subscriber how happy you are that they just joined your band of pirates and what sort to stuff they should expect from you.
Remember, this welcome will arrive at the moment they are most willing to participate in your business. That is why every time someone joins my list, I ask one question in my welcome email. What could I write to provide value to you?
In that way, you will get tons of content ideas and know exactly what your subscribers want.
A major thing here is one by one marketing. This is personally engaging with each new subscriber. When you are starting out, every single person matters. Frankly, everyone in your audience matters forever but especially at the beginning, you should respond to every single new subscriber. I still do this for nearly every single email and did for most of my YouTube comments.
Second, with the connection email, you are explicitly asking them to connect with you on social media by following you on Istragram, LinkedIn, Facebook, Twitter and so on.
I always advise sending your best content email such as course, best articles or videos which would be in the beginning.
