Step activation process for email marketing

It gives you what you need to attract your ideal customers and take them from not knowing who you are to wanting to buy everything you put out for sale.

It starts with traffic you send to your website or any page with an incentive or lead magnet.

You then capture this traffic via a lead capture system such as an opt in form or landing page.

You can then present your new subscriber with a onetime offer or tripwire. This is your first attempt at converting a subscriber into buyer.

Your new subscriber receives your welcome email.

Depending on the end goal and pathways you have set out for that subscriber, you will send a dedicated series of emails or follow-up email sequence that primes and nudges that subscriber toward that end goal.