This Content Is Only For Subscribers
Email gives you more than one opportunity to sell:
At any one point in time, only a tiny silver of your audience is ready to buy from you. Stickily Branding, Jeremy Miller calls this the 3% rule. He states that only 3% of the market so actively looking to buy at any point in time. But he mentions that there is a huge opportunity in the lower 90% of the market.
When done right, email lets you capitalize on the mindshare of this 90% of y9our audience in a no sleazy way. People are not always ready to by the first time you launch an offer. That does not mean that they will never be interested. I have had people who have bought from me when they have been on my list for a single day and others who have bought a while six months to a year later. The buying process is not always liner or predictable. When you build a contend relationship with people even when they are not actively looking for your products and services, you become top of mind when they are indeed in the market to buy.
You own your email list:
When you embrace email marketing, you are not building your community or tribe on someone else’s platform. You would not be scrambling whenever these platforms change their algorithms because you have direct access to your audience.
There are less completion:
You are not a status update that disappears within minutes and get buried within people’s feeds. You are in their inbox and email is what people check every day. Based on stats from email marketing company BlueHornet, almost 34% of American consumers say they check their email throughout the day.
But if your subscriber associates your name with a positive emotions or value and you always deliver on y0ur emails, your emails will get opened and read.
Email helps establish trust:
At any time, there are one of six people interacting with your brand, Stanger, reader, subscriber, engaged subscriber, Customer, Brand advocate. It can take several touch points before a customer recognizes your name and is aware of what your business can do for them. A marketing funnel is the pathway by which someone goes from stranger to brand advocate. And email marketing is a crucial component that helps you move your readers from one stage to the next in your funnel from having no awareness to k owing who you are, recognizing what you do and knowing how your business can help them.
The quality of subscriber is more important than the quantity. If your email list does not drive sales or if less than 1% of your subscriber are even your idle customers or have any potential of doing business with you, then it does not matter whether you have one thousand or then thousand subscriber.
I have seen tiny lists earning $8,000 a month and five figure list of sixteen thousand subscriber earning the same amount of money. So more does not better. I is about the relationship you have with your list.
