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Three main factors are accelerating the rate of change and cussing us to feel out of control. Our very best plans are often invalidated, sometimes overnight, by a change in one of these three critical areas.
The first factor driving change is the information and knowledge explosion. Information and new ideas are expanding, growing, increasing faster and faster. One new piece of knowledge, one new idea or insight, can upset or overturn an entire industry, causing failure and bankruptcy.
The second factor driving change is technology, growing, expanding and increasing at incredible speeds. Advances in technology can quickly transform entire industries. Think of colonies life Nokia and BlackBerry that dominated their industries until the first iPhone was release in 2007. Within five years, both of these companies were virtually gone.
The third factor, perhaps more disruptive than anything else, is competition. Your competitors are fiercer, more aggressive and more determined than ever before, except for next week mad next year. The competition is focused on using each new potential piece of information and breakthrough in technology to change and shape customer tastes, develop new products and services and render obsolete whatever you are currently offering.
Your competition is continually scouring the world of new information and technology, seeking opportunities to serve your customers with what they want better, faster and cheaper than you are today.
