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If you own a business, you mist likely already have funnels in place and are unaware of it. For instance, if you own a website, you have a funnel. This is because funnels are not simply for marketing, though the vast majority do overlap in some way. The terms funnel, pipeline, cycle and process are all used to describe various methods of moving consumers from awareness to action.
A marketing funnel is visually represented by a funnel similar to those used in cooking or automotive operations. It is a conical shape with a huge hole on top and a little hole on the bottom. You might use a funnel to pour oil r petrol into your car from a container. The goal is to get all of the oil or petrol down the funnel so that none spills out and into the car.
A marketing funnel, ideally, would do the same thing, ensure that each person completes a certain action. However, this not a feasible option. The entire customer audience enterers the funnel at the top, but unlike a funnel used for cooking or auto maintained, not everyone makes it to the bottom. Filters and holes can be found along the route. You will lose folks but your ultimate goal is to get as many of the right clients for the offer down the funnel as possible so they take action.
Assume you have an infinite marketing budget and wish to promote your new product in order to encourage people to buy it for the first time. You might purchase an advertisement to run during the Super Bowl. A large number of people will notice it which means a large number of people will enter the top of your marketing funnel.
Most of these consumers will likely not purchase your good now or in the future. For a variety of reasons, they are simply not the appropriate match. You invest time and money in a marketing funnel to move people through it until they take action, but no one has the cash to invest in an audience of everyone. Your goal is to maximize the number of people who reach each level of the funnel without overpaying for people who are extremely unlikely to take the ultimate actions you want them to take.
Marketers utilize various tools to drive individuals through the marketing funnel, including email messages, content, adverts and more. A vast pool of potential customer is gradually whittled down into smaller pools until a group of consumers emerges from the bottom of the funnel and completes the actions.
The marketing funnel is organized into three sections, the top, middle and bottom. Different forms of communication, content, and adverts and so on are employed at each pint of the funnel to keep consumers moving through it.
Top of the funnel
Everyone who is not quite ready to buy it at the top of the funnel. At this time, they may not even realize they have a problem or need. At the top of the funnel, your goal is to increase awareness of your product, service or brand while attracting significant leads. You did not like to fill your funnel.
Middle of the funnel
People in the middle of the funnel have already begun to look at different products, services or brand options. They are gathering information to assist them in marking a purchasing decision. They are narrowing down their options at this pint of the funnel until they have picked a limited range of preferred times, services or brands. You want to give them useful information so their interest in your offer grows even stronger.
Bottom of the funnel
People at the bottom of the funnel are on the verge of action. It is time to try to persuade your audience to act directly. This might be how you close the transactions or persuade someone to pick up the phone and call you. In other words, the individuals at the bottom of the funnel are eager to learn more about your product, service or brand, so now it the time to advertise it. It is crucial that you contract them often with prospects at this point. They have reached the tipping print and it is up to you to figure out what kind of messaging, content, promotions or other nurturing will give them final push that will drive them to act.
