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The corporate type says, I sell cars.
The entrepreneur says, I enable people to drive whenever they want in comfort and safely.
You will know when you are describing your product or service in terms of the job that it does for your customers, the problems that it solves and the benefits that your customers enjoy, because you will trigger the response, how do you do that? Or I want that or that is for me.
Who is your ideal customer, the perfect person for what you sell? This is s description of the demographics and psychographics of the type of person who most appreciates and values the special features, benefits and results of the product or service than you offer.
What does your ideal customer consider valuable? What is so important to him or that you can provide that makes your process seem unimportant?
The main reason that business fail is that there is little or no demand for their product. People do not value it or want it and have no interest in buying it.
