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What value does your product offer? What job does your product do for your customer? What problem does it solve? What benefits does it deliver? What pain does it take away? What goals does it enable your customers to achieve? And especially, how important are your key benefits to your customers? Your ability to ask and answer these questions accurately will largely determine the future of your business.
Who is your customer? Who are the customers who can most benefit from the products or services you offer? What are their demographics? What are their ages, incomes, education levels, genders, occupations and type of family formation?
What are the most effective ways that you can market and distribute? How could you attract more and better paying customers? How could you sell faster and more effectively to the prospect you attract? How could you distribute your products faster and more efficiently?
How do you give such good customer service that your happy customers buy from you again and again and tell others to buy from you as well?
What is the cost structure of your business and how could you change it to achieve greater profitability?
How could you outsource, downsize or eliminate certain activates so that you can offer the same high level of quality but at a lower cost of operations?
