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What is the secret to new product success? While it is different for every product, here are some basic tips for getting your product launch right.
- Timing
- Price
- Packaging
- Your new product’s name
- Promotion
- Know your target market
- Know your competition
- Reviews
- Important parameter in product selection
- Be clear about your reasons for exporting.
- You want to boost turnover and spread your costs.
- You are looking for new markets.
- You have built up a strong domestic base and want to maintain your rate of growth.
- You have an internationally competitive innovation.
- Your customers expect you to operate on an international basis.
- You want to extend the lifecycle of your products.
- You are receiving foreign enquiries or attracting international visitors to your website.