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If you are going to lose and you are because everyone does then why not turn it into a gain? How do you do that? By learning from it. A loss is not totally a loss if you learn something as a result of it. Your losses can come to define you if you let them. If you stay where a loss leaves you, then eventually you can get stuck there. But you can choose to change, grow and learn from your losses.
Of course, is to necessarily easy. A losses does not turn into a lesson unless we work hard to make it so. Losing gives us an opportunity to learn but many people do not seize it. And when they do not, losing really hurts.
Learning is not easy during down time, because it required us to do things that are not natural. It is hard to simile when we are not happy. It is difficult to respond positively when numb with defeat. It takes discipline to do the right thing when everything is going wrong. How do we emotionally strong when we are humiliated? How do we get back up when are continually knocked down?