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Plan your email content around offers and promotions in your marketing calendar:
Rather than show up on the day of your launch and tell your subscribers to buy your offer, you can create a simple nurture and prime campaign leading up to your promoting or cart open date.
If you have an affiliate promotion on for instance, you need to prime your audience 2-3 weeks ahead so that they have all the information they need to say yes to your offer.
Create monthly themes:
Having a theme makes it so much easier to organize and come up with ideas. This is how most magazines structure their content. They have additional calendars that are broken up into monthly themes and they organize their content based on that. For instance. August is back to school, January is about New Year’s resolutions and goals and February is about relationships. The emails surrounding a theme go on to become an email campaign.
Set goals:
Is there a topic you are trying to establish expertise in? Do you want to test a product or service idea by sharing content around it with your audience? Plan your email content around your goals. By stacking your email content together with your other content channels, you will achieve that goal faster.
I suggest having an email editorial calendar for three months. If you send one email a week that works out to only twelve emails that you need to brainstorms ides for. Block out a time where you write your emails. This ensures you stay consistent.
If you need an editorial calendar that doubles up for email and your blog, check out the crate planner.
