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Consumers regard excessive email as spam, therefor, you must choose the frequently rate and timing of your emails. Frequency refers to the number of emails you send and the amount of time between each one. Common frequencies include.
Once
Daily
Weekly
Biweekly
Monthly
Consumers are happy to receive emails at nearly any frequency as long s the message’s content stays relevant and helpful. Keep your content relevant to your customers and they will most likely continue to enjoy your frequency.
Although relevant content determines the appropriate frequency, you should be aware of the favors that most customers use to determine your emails frequency. Consumers often rate your email frequency based on the following factors:
The total number of email messages
The size of each email
How frequently do you ask them to act?
The significance of the data you supply
The moment
Determining the appropriate amount of emails to send is a delicate balance, sending too many email messages may overload your audience. If you send too few, you risk overwhelming your audience with too much substance in each one. The overall amount of email messages you send should correspond to your consumer’s need for your information rather than your desire to give the information.
For example, a realtor may want to send dozens of email to people actively looking for a home for weeks while sending only one email each month to those who rent an apartment and have no immediate plans to purchase a home.
The number of times your audience goes through the buying cycle. If your prospects or customers buy your products or service once a week, sending 52 emails a year is a decent place to start. If your prospect or customers take months or eve years to make a purchasing decision, you can base the number of emails you send on how often they will likely discuss their purchases with their peers. For example, if you sell one in a lifetime holidays, you could establish an affinity club for precious vacationer and keep them taking about their experience by sending invitations to member only social reunions four times a year.
The amount knowledge your audience rewires to make a purchase decision. Some purchases are simply for customers to make, while others demand much more thought. If your audience rewires a lot of information to explain a decision, increase the number of emails you send so you do not overload them with too much stuff in a few emails. Instead, send numerous emails, each with a small amount of material. Those rewarding all of the information at once can be satisfied by providing a link to all your stuff on a website.
If your emails consistently contain the same basic message, you do not need to send as many as you would if your content was always fresh and new.
If the theme of your email incorporate frequency, you can match the number of emails you send to that theme. If you subscribers sign up for daily where update for example, you must send 365 emails every year, whereas giving a quarterly financial report takes only 4 emails per year.
If you send your emails when people are most likely to have time to read and respond to them, your audience is more likely to respond positively.
For example, suppose a substantial portion of your email list companies’ people’s worked email addresses. In that case, you might want to avoid sending emails early on Monday mornings, when the individuals on your lists are likely to walk into a crowded inbox and push your email to the bottom of their list.
