This Content Is Only For Subscribers
Did you know that an email list decays by about 22.5% every year?
If you have been growing your list for some time, you will need to clean your list, get rid of subscribers who have not opened or engaged with your emails in three to six month period.
It is painful to delete those hard earned subscribers, but it will be worth it because your open rates and engagement rates will increase. You will get a clearer picture of your starts as well as what your subscribers resonate with. You also do not want to keep paying for those unengaged subscrinrinrs on your list.
The higher the number of inactive subscribers you have, the lower your engagement rates. For instance, if you email 10,000 people and only 1,500 recipients open your emails, your open rate is 15%. If 4,000 of those people are inactive and you decide to not email them, your open rate jumps to 25%. You get a better picture of your starts and what content as well as what email subject lines resonate more with your audience.
The lower your opens and clicks the lower your sender score or sender reputation. Each of the email delivery providers gives you a sender score. The lower it is, the higher the chances of your email being placed in the promotions or junk folder. This hurts the placement of your email in the inbox even for people who may be opening your emails.
While it is normal for your open rate to drop as your email list grows, it is still important to clean your list on a regular basis.
